I really like Apple and in general my experience with them is consistently better than almost any other vendor I’ve dealt with. Nevertheless there’s something about Apple that is a little insane making. They’re single minded desire to control everything has bad and good points.

For example, check this out. I’ve got my old 20″ iMac. It was great - intel and everything, but I recently upgraded to the new iMacs and wanted to wipe and reinstall the OS so I could give it to my wife to use. This should be easy, right? I’ve got a few OSX install discs here and have friends who have them should those not work. You know what? It turns out, literally dozens of tries later, that the disks are specifically tied to the model of mac you have. Not just the processor, or even the line, but the specific model, as far as I can tell. I tried using installs that were for intel iMac and none of them worked. I literally can’t reinstall the OS!

Now, what the hell is the problem with this? It isn’t like there’s anything besides a mac that I can install OSX on. Why the heck should it be so hard? I already paid Apple for the privilege, I even have a bought copy of OSX but it can’t be installed because it’s only for PPC. In fact you can’t actually buy a copy of OSX for intel. You can’t buy a copy. Do I really need to take my machine in to the Genius Bar for the privilege of reinstalling the OS? Jiminy.

Or the iPhone. We’ve all heard the horror stories of folks who have gone abroad with their iPhones only to come home with a phone bill thousands of dollars strong. Fortunately Apple seems to have provided a way to turn off EDGE when you are roaming internationally to help prevent that. But what the hell? It’s an all or nothing proposition? Unfortunately, yes. The iPhone uses your data indiscriminately and in ways that you literally have no control over - there is nothing you can do on your phone to affect your data usage even one iota, except stop using the web browser. But I ran an experiment over a few days where I didn’t web browse at all (very tough to do! I’m already so used to being able to check things out at the drop of a hat) and the phone was rocking 1MB a day. Which is $20 in AT&T speak.

Part of this is just that the iPhone is chatty - your visual voicemail goes over data not voice. And all your mail obviously goes over data. The stupid thing is that because the iPhone is locked down the only mail app you can use is Apple’s which downloads, more or less, the entirety of every piece of mail you get (except ones with big attachments). That’s a lot of downloading for most people. On my old Treo, I used the wonderful (if crash prone) chattermail which would let you specify exactly how many bytes you wanted to get of each mail - enough to get all the headers and maybe a little bit of the body and it’d let you download the rest on a case by case basis. This is perfect, I just don’t read every piece of mail on my phone so it was a great way to manage data consumption.

Or even this whole turning off EDGE. Why is it just for international travel?? Is it really inconceivable that I might just not want to have EDGE running for a bit? Would it have been that hard? No, it wouldn’t have been, but because Apple decided not to allow it, it is now impossible.

And the double tap of the button? Yeah, it’s a good idea, except for the fact that again Apple has hobbled it so that it only can take you to your favourites or back home. Why wouldn’t they let it send you to any of the apps? It isn’t like Apple doesn’t know what apps are supposed to be on your phone! And beyond that it only works after you unlock it, so double tap to doesn’t do anything before it’s unlocked. So you still have to tap, slide to unlock and then double tap. Annoying.

All said, Apple’s got a lot of PR issues to deal with, but I don’t think really it’s done anything wrong. The iPhone price drop ruffled some feathers, but that’s just how it goes in technology, that I got anything back is gravy and more than I’d expected. This whole thing where it’s battling iPhone hackers and bricking phones, is problematic, but ultimately not surprising. Not surprising especially because they said that’s exactly what was going to happen. There’s a lot of outrage and calls that Apple is stupid for shooting itself in the foot by closing down avenues that are making the iPhone better. But really, is it surprising? Apple’s said that the iPhone was a closed system and it’s not like the hackers are doing something Apple itself couldn’t provide in a heartbeat and better if it wanted to - Apple wants it closed for a reason and if they were going to stand back and allow this to happen, why wouldn’t they just come out and offer an SDK instead? It was optimistic thinking that they wouldn’t do anything. Hopefully they’ll still launch the SDK soon.

It all points to the issue that Steve Jobs is a control freak and he needs to lighten up a little. Not much just a little, I mean clearly he’s got the special sauce that makes Apple products work better than everything else and I don’t want to mess around with that. But I wouldn’t mind seeing some more choice whether a free for all or else even just Apple blessed 3rd party developers making some iPhone apps. Apple is free to lock down it’s stuff, and people are free to look elsewhere for their goods.

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