http://comments.deasil.com/2008/03/19/google-online-ads-and-the-economy/ escape colon w q Mon, 13 Oct 2008 04:59:39 +0000 http://wordpress.org/?v=2.5.1 http://comments.deasil.com/2008/03/19/google-online-ads-and-the-economy/#comment-10285 felix Thu, 20 Mar 2008 12:08:56 +0000 http://comments.deasil.com/2008/03/19/google-online-ads-and-the-economy/#comment-10285 Hsin, exactly - Google wants a strong entry into the display ads market. It definitely makes sense and given the recent talks that ad networks could be the new big thing, they clearly need a strong stake in the game. I was curious, though, that given that they had Google Ad Manager in the mix which seems like an excellent contender with a killer feature (Google AdSense integration) that no one could ever match that they would spend the money and the bureaucratic focus on buying DoubleClick. I guess it jump starts them with a large client base at the same time as preventing someone else from acquiring them. Still, I would have liked to have seen what would have happened if they had just unleashed GAM on the world w/out buying DC. :) Hsin, exactly - Google wants a strong entry into the display ads market. It definitely makes sense and given the recent talks that ad networks could be the new big thing, they clearly need a strong stake in the game. I was curious, though, that given that they had Google Ad Manager in the mix which seems like an excellent contender with a killer feature (Google AdSense integration) that no one could ever match that they would spend the money and the bureaucratic focus on buying DoubleClick. I guess it jump starts them with a large client base at the same time as preventing someone else from acquiring them. Still, I would have liked to have seen what would have happened if they had just unleashed GAM on the world w/out buying DC. :)

]]> http://comments.deasil.com/2008/03/19/google-online-ads-and-the-economy/#comment-10284 Hsin Thu, 20 Mar 2008 07:02:24 +0000 http://comments.deasil.com/2008/03/19/google-online-ads-and-the-economy/#comment-10284 Search advertising is a strange business where is isn't just one middle man but two. On one end are the web sites who provides the "inventory" of eyes. On the other end are the people looking to buy some of that inventory to put their ads on. In between are two middle men. One handles the needs of the publishers and one handles the advertisers. Google's purchase of Doubleclick could be interpreted as them removing one of the middle man and letting them get closer to the customer. Search advertising is a strange business where is isn’t just one middle man but two. On one end are the web sites who provides the “inventory” of eyes. On the other end are the people looking to buy some of that inventory to put their ads on. In between are two middle men. One handles the needs of the publishers and one handles the advertisers. Google’s purchase of Doubleclick could be interpreted as them removing one of the middle man and letting them get closer to the customer.

]]>