Microsoft’s new ads
Well, ok, so Microsoft is moving onto phase two of its ad campaign. The lukewarm reception (or maybe just confusion) of the Seinfeld ads maybe pushing up the schedule.
The latest 3 ads take the bull by the horns and try to claim Apple’s “I am a PC” for Microsoft’s own. I think it’s a pretty brave attempt, but I’m not really sure how well it succeeds. While I don’t think they’re bad ads, I didn’t particularly like them either. Well, ok, I liked it when Pharrell says “I’m a PC just like BG” – that’s a good ‘un, with the cut to BG.
Still, you know? And with all the kerfuffle of Crispin Porter Bugusky (msft’s agency doing their ads) not being a PC… well… First you have some folks suggesting that this ad campaign was made on a mac. Heh, and then you have the disappearing page on Apple’s Pro site actually profiling CPB! You can see the difficulty Microsoft is up against.
I guess they’re ok. I’m waiting to see where the rest of the campaign goes. Again, I feel like they’ve had 3 ads so far, and I still feel like nothing’s happened yet. Which I take to be a bad sign, although given where Microsoft is at, perhaps a slow start is required. Ah well, here’s the three ads.
So what do you think? Shoulda stuck with Seinfeld? Need to ditch CPB? Or you diggin’ it?