Breakfast Links: Hospital Themed Restaurant, Free Store & Sci Fi -> SyFy

If I were to tell you that there is now a hospital themed restaurant – that’s right, a restaurant that sold food made to look like body parts served with surgical utensils… where would you think that was? (via) Japan, right? I mean, that’d be pretty obvious, except no! This bad boy is in Latvia! Sort of even more strangely, it’s owned by a group of doctors… so who knows about them body parts…

Let’s bring things back to that greatest city in the world, NYC. If you happened to be around Wall Street this week you should stop by, as far as I’ve heard, the first Free Store! (via) This store, actually an art project in disguise, offers all its goods absolutely for free – the only caveat being that in order to walk out of the store with it you must claim that you absolutely need it. The store ideally will be open through March – kept stocked with goods that will hopefully be provided by people who also use the shop. Sounds kinda neat, if you ask me.

And finally, the Sci Fi channel has decided to rebrand themselves Syfy. . . . Why? Let’s find out:

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,”

Wow. I mean… Wow.

Granted they show TV that branches out more from what would normally be classified as science fiction. But, well, does anyone believe that Syfy is going to fool anyone who would normally care about such things? Anyone? So, changing the brand to something that sounds the same and, if anything, looks more odd and sci-fi-ey to try and fool people who aren’t in their core demographic whiel at the same time really, really insulting their actual fans that have kept them around this long (despite all the many, many years in the beginning where they really, genuinely sucked) seems kinda dumb to me. Shrug.

Bonus Link: Don’t forget today is iPhone 3.0 day.

  • YEAH! Let's have a corner on the television market of science fiction by having the channel named after the genera..... and then not use it.

    You will now refer to me as Bry.

    Seriously, why don't they just change the name again to Extreme Stuff with a neon drop shadowed X?
  • Haha, I don't read Scalzi's blog as often as I should. I would totally watch more Syfy if their tagline was "Imaginate Greatably." :)

    Syfy should've just stuck to their silly, but inoffensive and otherwise probably not overly noteworthy line about Syfy being trademarkable. Insulting their core audience? I thought that was Kring's trademark. :)
  • Speaking as a geeky, dysfunctional, antisocial guy playing video games and stuff like that in my basement, I'm offended.

    Just read on Scalzi's blog that in Poland, the word "syfy" is used to identify "crusty, scabby sexually transmitted diseases". Nice work Sci-Fi Channel....FAIL.

    http://whatever.scalzi.com/2009/03/17/the-venereal-disease-channel-imaginatizes-greatastically/
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